One of the email newsletters I read this morning mentioned that Marketing Sherpa found that 40% of people who buy their reports don’t even download what they bought (much less read them). We are not talking about $30 reports here–try $300 and above, judging from the ones currently available on their web site.
Now someone [...]

What types of clients do you “just say no” to? And if you can’t answer that–you should. The April 15 edition of Marketing News talks about how big companies should focus more on “demarketing” during rough economic times. But honestly, demarketing is something small businesses should be doing all the time.
Demarketing is the opposite of [...]

64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data.
39% of handheld email users are less likely to read commercial email such as newsletters and promotions on a mobile device. That’s about 2.3 out of five users.
69% of at-work email users usually [...]