It was quite a week last week, as I was running all over the Triangle area for meetings, putting new services together, trying to keep up with all the usual work, plus buying a new car (a Prius!)  before the awesome deal the CarBargains service had arranged for me expired. This is the second time I’ve bought a car through them and they just can’t be beat for saving you time and money.

On Wednesday, I attended the local NAWBO event with John Costigan on The 5 Things Successful People Do. If you’re curious, the 5 things were: 1. Have SMART Goals 2. Participate in Ongoing Learning 3. Adopt a Good Attitude 4. Leverage Your Strengths and 5. Share Your Vision. While none of these ideas were new to me, his enthusiasm and interesting take on them made it the event worthwhile. My favorite was probably the Attitude element, which he says can be as simple as changing “I got” to “I get” in both words and thoughts. For example, “I’ve got to finally finish that project today” becomes “I get to finally finish that project today.”

Thursday, it was out to RTP for the local Glazer-Kennedy chapter meeting. Jonathan Munsell (Premiere Catering, Bakehouse Bistro and Jumping Jonny’s) who talked about his success with changing his marketing to bring in and retain more business.  Jonathan had two interesting statistics I had not heard before: every month you’re not marketing to past clients, you’re losing 10% of their interest and it’s 16 times more cost effective to market to people who know or know of you. So if you haven’t done so yet, it’s time to get that email newsletter going!