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Make the Most of Your Marketing Time

This week I’m trying two programs that will hopefully help make the most of your marketing time. The first is Rescue Time, a free new program that tracks your computer movements and shows you exactly where you are using your time–without having to a log anything in. It even let you set goals for where you want to spend it. While I already use something called TraxTime to track time on client projects, this should give me a better idea of where all that non-billable time is going. Elizabeth Potts Weinstein has a terrific video about its on her blog.

The second is Dragon NaturallySpeaking, a program that lets you talk instead of type into your computer. While I’m a pretty fast typist, I’ve had a lot of neck and shoulder pain lately (exacerbated by too many hours at the computer!) and thought I would give this a try. I’m actually dictating my post right now and I’ve had to make a few corrections, but it is getting better the more use it. One benefit I didn’t expect is that it may be helping me compose e-mail faster. I sometimes spend way too much time tweaking a response before I send it, and I do notice that I haven’t been doing that as much. But there are a few quirks to get used to, so I’ll let you know what I think in about a week.

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