I guess we’re starting an animal theme here, but I had to share this great example of viral marketing.

I can probably count on one hand the number of times I’ve been to YouTube. Nothing against the site, I just never seem to get there. Partly because my local phone provider (AT&T/BellSouth)–who is forever sending me notices to upgrade to highspeed DSL–says they don’t have any open ports that would allow me to actually do this in my practically downtown Raleigh neighborhood. So for the time being I’m stuck with DSL that optimistically connects at 1.5 Mpbs, which usually doesn’t seem to be enough to load regular pages in a timely fashion. But I digress.

Today, I just happen to open an email from a retail site with a link to a video on YouTube that promises to mix Amy Sedaris, bunnies and Microsoft.

And it’s quite funny. Apparently, Microsoft is doing a series of short films to hype its new Office product. How and why Amy Sedaris came to be chosen I haven’t been able to dig up yet, but apparently she does have a cupcake business, owns a rabbit named Dusty (the one eating the sprinkles in the film), and does alot for the House Rabbit Society.

My question is — while the viral aspect of it is certainly working, is it really helping Microsoft sell more Office?

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