Your business card is a reflection of you and probably the most common marketing “piece” you’ll distribute–so why do so many business owners treat their cards as an afterthought? Here are the top 6 business card mistakes I see:
1. Leaving the back of the card blank. Here’s the perfect opportunity to expand a little on what you [...]

I’m a huge fan of social ventures–companies out to make a profit and make the world a better place. One of my favorites is Honest Tea. It’s a great product–organic tea made from real leaves with no or very little sugar. And it’s a great company–dedicated to integrity and sustainability, in the broader sense of [...]

I just received the door prize I’m donating for my NAWBO meeting tomorrow. I’m excited about the topic Sustainability Matters (for small businesses) and just couldn’t resist donating something from my favorite business gift company–Dancing Deer Bakery, which delivers delicious all-natural cookies, brownies and cakes in artful packages. The Molasses Clove Cookies are to die [...]

Here are the remaining trends I found relevant to small businesses from the Triangle Interactive Marketing Association the other day…

Online video really is here to stay. It’s also developed its own business model for advertising. 141 million Americans watched 10 billion online videos in December 2007. The average viewer watched more than 3 hours of [...]

You could spend a lot of time and money running round to networking events for business owners. I’ve seen people do this and then collapse in exhaustion after a couple months complaining that networking just doesn’t work.  That’s why I advocate strategic networking.  Studies show it often takes 7-8 contacts with someone before they consider [...]

The WSJ ran an article last week about a brillant move by Random House to sell chapters of the bestseller Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath.  Each of the 6 chapters and the tip-filled epilogue are $2.99 each–the intro and index are free with each purchase.
1. [...]

I just learned that Fabienne, who’s holding the Client Attraction Marketing & Mindset Workshop that I’m attending in May, is doing a series of free preview calls for the event. The first one is TODAY, but there will be more to come. If you’re interested, register for the calls here.
Believe me, I wouldn’t spend the money [...]

It really is time to think about booking my travel to some upcoming events. In early March, I meeting with 6 other fabulous women I met at Ali Brown’s Online Success Blueprint Workshop back in November. Marketing is an ever-changing business and I finally realized last year that I need to invest in seeing what others [...]

I guess we’re starting an animal theme here, but I had to share this great example of viral marketing.
I can probably count on one hand the number of times I’ve been to YouTube. Nothing against the site, I just never seem to get there. Partly because my local phone provider (AT&T/BellSouth)–who is forever sending me [...]